August 2014 – Lunch & Learn Recap – Making a Monster Impression

Sara Heth, Assistant General Manager of the Eugene Emeralds baseball team spoke to another “Emerald” in Lane County, the Emerald Marketing Association on August 13, 2014. Heth shared the rebranding process the team recently went through, delivering an engaging presentation with an inside look at the process. The Emeralds worked with a California-based branding agency, Brandiose, […]

The post August 2014 – Lunch & Learn Recap – Making a Monster Impression appeared first on Emerald Marketing Association Community Blog.

August Lunch & Learn – Making a Monster Impression!

Conducting a rebranding project is exciting and scary. It’s a good idea to refresh a stale brand, but can also be intimidating. Last June, we heard from the OSU Athletics marketing department on the rebranding of Benny the Beaver, and this month we’re excited to hear from the Eugene Emeralds on their recent rebranding efforts. […]

The post August Lunch & Learn – Making a Monster Impression! appeared first on Emerald Marketing Association Community Blog.

Repost: Interview with Lindsey Muth

The following post was originally published on my blog. Because this is about another EMA board member, it seemed appropriate to share it with EMA readers directly. — Jay Thompson, EMA Secretary   At a recent Emerald Marketing Association presentation, I met a bright, cheerful, and enthusiastic marketing pro, Lindsey Muth, Marketing Director for King Retail Solutions (KRS). […]

The post Repost: Interview with Lindsey Muth appeared first on Emerald Marketing Association Community Blog.

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