October 2014 – Lunch & Learn Recap – Empowering Brand Advocates

Without a doubt, personal recommendations are the most powerful and persuasive type of marketing. Rob Fuggetta, author of Brand Advocates: Turning Enthusiastic Customers Into a Powerful Marketing Force, and CEO of Zuberance, spoke to an enthusiastic (and large) audience of area marketers during the Emerald Marketing Association’s October Lunch & Learn at the Valley River […]

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October Lunch & Learn – Beyond Likes: How to Turn Enthusiastic Customers into Marketers

By now, most marketers recognize that getting more likes or followers has limited value. Instead, smart marketers are focusing on turning enthusiastic customers (AKA “brand advocates”) into marketers for their brand and products. Join the Emerald Marketing Association as we host Rob Fuggetta, the world’s leading expert on advocate marketing. He is the author of […]

The post October Lunch & Learn – Beyond Likes: How to Turn Enthusiastic Customers into Marketers appeared first on Emerald Marketing Association Community Blog.

September 2014 – Lunch & Learn Recap – Sales Tools for Marketers

The line between Sales and Marketing is often presented as a large gulf, with some type of distinction between the two business areas. Meri Justis, a sales trainer with The Justis Group, presented a different view to September EMA Lunch and Learn participants. Meri made the case that sales is a part of every marketer’s […]

The post September 2014 – Lunch & Learn Recap – Sales Tools for Marketers appeared first on Emerald Marketing Association Community Blog.

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